Segmenting Your Email List for Success By: Rob Hullum on September 25, 2017 If you’re looking to improve your email marketing performance, you should look into segmenting your lists. We break down how to do this in a simple and effective way on any major email service. Category: Email Content, Email Strategy
If You Doubt the Power of Marketing Automation, This Article Will Make You See the Light By: Zak Mazur on November 2, 2016 Marketing automation has a proven track record to boosting ROI for nonprofits. Category: Email Strategy
The Pros and Cons of Using Emojis in Email Subject Lines By: Zak Mazur on September 7, 2016 Emojis can liven up an email subject line and drive email opens. However, there are also dos and don’ts regarding emoji use. Category: Email Strategy
