If You Doubt the Power of Marketing Automation, This Article Will Make You See the Light By: Zak Mazur on November 2, 2016 Marketing automation has a proven track record to boosting ROI for nonprofits. Category: Email Strategy
Mobile Donations: Giving on the Go! By: Zak Mazur on October 19, 2016 A mobile-optimized website makes it easy for people to donate to your nonprofit. Category: Fundraising Strategy
Your Nonprofit Needs a Mobile App: Here’s Why By: Zak Mazur on October 5, 2016 A mobile app provides important value to you, because it gives you keen insight into your visitors’ personas. As a result, future communications with visitors can be tailored to appeal to their interests, and thus drive even more engagement. Category: Industry Changes
Predictive Modeling is the Smart Way to Drive Your Fundraising By: Zak Mazur on September 21, 2016 Predictive Modeling can be a cost-effective way to get new members and donors for your nonprofit. Category: Fundraising Strategy
The Pros and Cons of Using Emojis in Email Subject Lines By: Zak Mazur on September 7, 2016 Emojis can liven up an email subject line and drive email opens. However, there are also dos and don’ts regarding emoji use. Category: Email Strategy
