Is your nonprofitâs website mobile-friendly?Â
If not, it should be.
Smartphones are emphatically not some trend waiting to go out of style. In fact, theyâre the wave of the future and their use is exploding. Consider these statistics: In 2015, 65% of U.S. adults owned smartphones, up from 35% in 2011. In 2015, 56% of all Internet traffic was from a mobile device. Whatâs more, Cisco projects that over 70% of Internet traffic will be from mobile devices by 2020.
If your nonprofitâs website isnât mobile-friendly, you risk irritating many of your prospectsâliterally. For example, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing (MicKinsey & Company). Youâll also âannoyâ Google, which now penalizes websites that arenât mobile-friendly.
âOver 70% of Internet traffic will be from mobile devices by 2020.â
If your nonprofitâs website isnât mobile-friendly, you risk irritating many of your prospects. Click To TweetLetâs get mobile-friendly
Despite some Google search results that claim you can âGet Your Website Mobile-Friendly in 2 Minutes,â or implement â5 Quick Ways to Make Your Site More Mobile-Friendly,â the truth is, it isnât easy to do.
Ally 360 has considerable experience getting websites mobile-friendly using a process we call Mobile Mirroring. After implementing our techniques, the mobile-friendly version of your website will mirror the look and feel of the original.Â
Hereâs how it works
- First, we analyze your website to find out where 80% of your traffic goes, because those are the areas that need optimizing for mobile the most.
- Then we get nerdy and start re-coding the HTML, CSS and JavaScript languages embedded in your website. Okay, that was a little technical. Here it is explained in Human:Â
a) HTML is a coding language that tells a Web browser how to display a webpageâs words and images.
b)Â CSS is a code that tells the Web browser how to display colors, layout and fonts.Â
c)Â JavaScript enhances HTML and CSS, making a webpage dynamic. (By dynamic, imagine, say, an image of a little frog hopping across a webpageâthatâs JavaScript in action.) - Â After all that, tests are run to make sure the mobile-friendly version of your website mirrors the original and operates perfectly.Â
- Finally, when somebody visits your nonprofitâs website on their mobile device, all the recoding will be activated and, as promised, your website will fit seamlessly into a mobile phone of any size, even tablets.