Optimize Your Website for Mobile Now and You’ll Make Google 😊

Is your nonprofit’s website mobile-friendly? 

If not, it should be.

Smartphones are emphatically not some trend waiting to go out of style. In fact, they’re the wave of the future and their use is exploding. Consider these statistics: In 2015, 65% of U.S. adults owned smartphones, up from 35% in 2011. In 2015, 56% of all Internet traffic was from a mobile device. What’s more, Cisco projects that over 70% of Internet traffic will be from mobile devices by 2020.

If your nonprofit’s website isn’t mobile-friendly, you risk irritating many of your prospects—literally. For example, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing (MicKinsey & Company). You’ll also “annoy” Google, which now penalizes websites that aren’t mobile-friendly.

“Over 70% of Internet traffic will be from mobile devices by 2020.”

Let’s get mobile-friendly

Despite some Google search results that claim you can “Get Your Website Mobile-Friendly in 2 Minutes,” or implement “5 Quick Ways to Make Your Site More Mobile-Friendly,” the truth is, it isn’t easy to do.

Ally 360 has considerable experience getting websites mobile-friendly using a process we call Mobile Mirroring. After implementing our techniques, the mobile-friendly version of your website will mirror the look and feel of the original. 

Here’s how it works

1. First, we analyze your website to find out where 80% of your traffic goes, because those are the areas that need optimizing for mobile the most.
2. Then we get nerdy and start re-coding the HTML, CSS and JavaScript languages embedded in your website. Okay, that was a little technical. Here it is explained in Human: 
   a) HTML is a coding language that tells a Web browser how to display a webpage’s words and images.
   b) CSS is a code that tells the Web browser how to display colors, layout and fonts. 
   c) JavaScript enhances HTML and CSS, making a webpage dynamic. (By dynamic, imagine, say, an image of a little frog hopping across a webpage—that’s JavaScript in action.)
3.  After all that, tests are run to make sure the mobile-friendly version of your website mirrors the original and operates perfectly. 
4. Finally, when somebody visits your nonprofit’s website on their mobile device, all the recoding will be activated and, as promised, your website will fit seamlessly into a mobile phone of any size, even tablets.

Tags: development, digital, mobile-friendly, web