Want to Improve Your Nonprofit’s Website Copy? Then Follow These 7 Tips. By: Zak Mazur on March 13, 2018 Some nonprofits give their websites short shrift. Their attitude is that “good enough” is good enough. Or, they think their website is just another expense among many. That’s the wrong attitude. Your website is the face of your nonprofit. It’s the window into the metaphorical soul of your organization. Therefore, “good enough” isn’t good enough, and your website is an… Continue reading "Want to Improve Your Nonprofit’s Website Copy? Then Follow These 7 Tips." Category: Digital Promotion
If Your Nonprofit Website Isn’t Mobile-Friendly, You’re Shooting Yourself in the Foot By: Zak Mazur on March 9, 2018 Sometimes change happens so seamlessly we barely notice it, if we notice it at all. For example, one day while waiting for a friend, you pull out your smartphone to kill time. You visit a favorite news site and scroll through, clicking on articles of interest. Each page loads quickly. All of the text is easy to read and fits… Continue reading "If Your Nonprofit Website Isn’t Mobile-Friendly, You’re Shooting Yourself in the Foot" Category: Content Marketing, Uncategorized
Why You Should Apply SEO Principles to Social Media By: Jen Ambrose on March 5, 2018 More and more non-profits are starting to understand the importance of search engine optimization (SEO) and its power to help Internet users find their website. But what many forget is that applying SEO principles to social media can help further boost their organization’s visibility. First, social media platforms function as search engines: users enter keywords or phrases that interest them… Continue reading "Why You Should Apply SEO Principles to Social Media" Category: Digital Promotion
The Top Nonprofit Hashtags, and How To Create Your Own By: Jen Ambrose on February 5, 2018 To be seen on social media, non-profits need to be using hashtags. Here are some of the best ones, plus tips on finding more and creating your own. Category: Marketing
What Motivates People to Give to Nonprofits? By: Andrew Paniello on December 21, 2017 It has often been said that donations are the ‘lifeblood’ of running a nonprofit organization. Without a steady stream of incoming donations, your organization will ultimately not be able to meet its revenue needs, nor will it be able to achieve its overall mission. Keeping in mind just how important it is to continually be generating revenue, it is a… Continue reading "What Motivates People to Give to Nonprofits?" Category: Fundraising Strategy, Industry Changes
