A Website Analysis Can Help Your Nonprofit Raise More Money By: Zak Mazur on February 22, 2017 All nonprofits should have their websites analyzed to uncover important information about visitors and get more donations and new members. Category: Online Fundraising
Direct Mail is Marketing Gold–That’s Why It Never Gets Old By: Zak Mazur on January 25, 2017 Direct mail works great for nonprofits for many reasons. Make direct mail work even better by integrating it with a multichannel digital strategy. Category: Direct Mail Fundraising
How to Develop Effective Nonprofit-Corporate Partnerships By: Zak Mazur on December 28, 2016 Nonprofits and corporations have a codependent relationship. Nonprofits need funding. Corporations need good PR. By funding good causes, corporations not only improve their public image, but they’re able to market their brand to a wider audience. Obtaining corporate support, however, takes finesse. Category: Industry Changes
Make Your Members Happy With Meaningful Engagement By: Zak Mazur on November 16, 2016 Engaging your members in a wholistic manner will help you build a stronger connection with them, thus making it more likely they will renew their memberships and get more involved with your nonprofit. Category: Member Outreach
Your Nonprofit Needs a Mobile App: Here’s Why By: Zak Mazur on October 5, 2016 A mobile app provides important value to you, because it gives you keen insight into your visitors’ personas. As a result, future communications with visitors can be tailored to appeal to their interests, and thus drive even more engagement. Category: Industry Changes